Comments from Residents and Commuters

Here’s a sampling of comments from Pleasanton community members on the proposed new Costco, collected from survey takers at retail establishments on Santa Rita Road and Hopyard Road. The comments are generally running 68% against the idea.

Comments collected on 3/3/16:

“Oh my God! A Costco? I had no idea! So that’s why they demolished the old Clorox building for? That’s a very bad idea. I live close by!” (Pleasanton)
“Traffic will increase even more on Johnson Drive. Stoneridge is already packed because of the mall.” (Pleasanton)
“Pollution will impact the quality of our children’s life in the near future.”(Pleasanton)
“Let’s protect our city! We have a couple of Costco stores very close from here. We don’t want or need another one.” (Pleasanton)
“Who needs a Costco! There is already a Walmart that serves Pleasanton.”(Pleasanton)
” If this Costco will make a lot of traffic then there will be more accidents. I will get home even later!” (Livermore)
“Costco works out for people with large families. If you are single you don’t shop there. I don’t! I prefer to spend the extra dollar but avoid long lines.” (Pleasanton)
“Big Bosses are greedy. It seems like they want to force us to accept a new store. They want to open a store everywhere they can.” (Works in Pleasanton)
“That’s right, let’s keep our city Pleasant. It is getting kind of unpleasant already but we shouldn’t let them bring more traffic and problems here.” (Pleasanton)
“This is all politics. Let’s see what happens. I doubt the council will listen to the people.” (Dublin)
“Johnson is too small. It is so difficult to drive by there. I work next to the FedEx and I dislike all the traffic there.” (Works in Pleasanton)
“I moved to Dublin not so long ago. I still wouldn’t want a Costco there even now that I live on the other side. There is no need for it.” (Dublin)
“That Johnson Drive is kind of weird. Is only a one way. I see that being a potential issue.” (Pleasanton)
“Wow… More traffic! I live in Tracy but it takes me a good hour and a half going home. This will make my commute even worse.” (Tracy)
“I hope it doesn’t happen. It will just add more problems to worry about for our policeman.” (Senior resident of Pleasanton)
“What can I say? I like Costco I won’t lie. I just hope they consider a different place for it.” (Pleasanton)
Earlier comments:
“Oh, No Way! NO, No, No. I would move out of Pleasanton.”

“Not too good. There’s one in Livermore and its only 10-15 min drive, people are crazy if they want one in Pleasanton.”

“I don’t want a Costco near my home or work place. I have my office behind Chevron on Owens and this intersection here is always packed. I live on Stoneridge near the place and when I saw the Clorox building been demolished I knew I had to start getting informed of what would be coming. I am 100 percent against it and I am willing to go to board meetings or help organizing a committee to address this issue.”

“Well! The mad traffic is going to go even madder, isn’t it??”

“It’s a very bad idea. Whoever planned this only thought about their own benefits and interests.”

“This is a big under the table operation my friend. It’s all about the power. They don’t care about us or about their own city. This is our people in charge allowing it.”

“I agree with your idea of keeping Pleasanton Pleasant, this is totally the wrong area.”

“I have lived in Pleasanton all my life. To me, it is sad to see what it has become. I still remember the good times when people actually looked out for each other. Now they disrespect us all by bringing all this big box stores here when we don’t need them or want them.”

“You have to be kidding me. There is Bart, there is a Walmart and now a Costco! What’s next? Many people from out of town will continue coming, making traffic a nightmare!”

“I have a family. Pleasanton used to be a good city to raise children. Now with all these new stores I feel like there is more crime. We don’t need a Costco.”

“If it happens, traffic will get worse over by Stoneridge where I live.”

“I love Costco but I prefer to continue driving a little extra than to have one closer but more traffic.”

“Bad Idea. Just imagine the traffic during rush hour.”

“Crime will continue increasing. Ever since they extended Bart, brought Walmart and plus the mall and the new outlets, Pleasanton has changed. Now you are telling me they want to bring a Costco!”

“I just recently moved here from S.F. running away from traffic! You’ve got to be kidding me.”

“Whaaaat a ###k! Not another Costco. Why? There are enough already!” (Very upset)

“I’ve lived here for a little more than 8 years. I don’t want a Costco here. I like the Old Hometown looking Pleasanton.”

“Why here, Traffic is frustrating as it is. Don’t get me wrong, Costco is a good company but I refuse to (agree to) the plan.”

“I can barely get on Hopyard at 6 pm as it is. Owens and Hopyard is one of the most congested intersections here in Pleasanton. The last thing we need is a Costco.”

“We don’t need one. It’s already a mess with this new outlets opening.”

“Horrible, the commute will get worst even with the carpool express lane.”

“They don’t care what I think. But if I could tell them what I think I would just tell them to get out of my town. We don’t need them. I’ll rather support local businesses.”

“There are many reasons why I think is pointless. It’s a bad location with not an easy freeway access. There are a couple of them close by. It will bring thousands of extra cars from people who don’t even live in Pleasanton.”

“Bad! We have 2 Walmarts, Smart N Final. Horrible choice.”

“I doubt they are considering what we think about it. I am strongly against it.”

“I don’t buy at Costco and I don’t like the traffic getting congested.”

“How about small business?”

“We will not be able to get in and out of our FedEx.”

“Stupidest idea I’ve ever heard!! Who opens a big box store when there are many in the area already?”

“I come to work from Fremont every day. Traffic is terrible as it is. Now you got me thinking… Terrible, terrible idea.”

“At first I thought it’s good. Now I realize I travel the same route everyday where they are building the Costco.”

“I work for Costco but live here in Pleasanton. I strongly disagree with this new one around here.”

“We already have too many stores around.”

“I love Costco, but we do not need one in Pleasanton.”

“Oh my God, are you serious?!!! There are so many new outlets and big boxed stores already!! Why? They just want to keep making money.”

“I remember when Pleasanton was Pleasant. Times have changed my friend, now is all about the money.”

“I hate traffic, this means more of it. Come on there are a couple of Costco stores very close by already.”

“I commute from San Jose to here every day; I can’t get much done during the Day because I spent most of the time stuck in traffic. This are very bad news for me.”

“No need. One in San Ramon and one in Livermore just 2 exits away.”

“Traffic will be a total mess.”

“We don’t need one. It’s not like Safeway that we need one on every corner of the street.”

“We have 2 Walmarts, no need for another Costco.”

“It’s a bad Idea. They did the same thing when they put Walmart here on Hacienda.”

“Better to have small businesses.”

“It’s too sad, we have too many around here. Traffic, smoke…”

“We already have a lot of traffic.”

“I own a small business, I don’t like it.”

“Too many cars, too much emission, more garbage, big trucks and what more?”

“I don’t think it’s the right location.”

“I come to work to this area Monday to Friday and this intersection gets so busy as it is, I can’t even imagine how traffic would be.”

“I don’t want a Costco on Johnson Drive, No!”

“I don’t want more traffic, I already take forever to get from home to work.”

“Just a horrible Idea. I don’t want to get stuck in traffic every day.”

“I don’t know what to say. We will be just packed.”

“We absolutely don’t want or need another Costco nearby.”

“No way, it would make my commute even worse.”

“We already have enough Targets and Costcos around. This is just a very stupid idea!”

Costco Rumored for Massive New Johnson Drive Redevelopment

Pleas Patch post2On January 26, 2016, Pleasanton Patch correspondent Luis Rojas talked about the new Johnson Drive Economic Development Zone proposal being considered by the City Council.

“The City Council approved the Economic Development department’s request to draft an Environmental Impact Report last year, however they’ve hit two snags: 1) The report which was due this spring is stuck in limbo because the city can’t figure out how to mitigate the major traffic impacts to Stoneridge Drive east and west of 580. If they can’t figure it out, the economic development department will offer the council either a flawed plan or be forced to scrap the project altogether. And 2) to make the plan work they will need to force out the existing businesses, and AT&T is cooperating with the city’s wish for them to move away,” he wrote.

“If you live near Stoneridge Drive on either side of the freeway you should be asking questions about the future of this project. It isn’t just one Costco, it’s the eleven parcels outlined in blue in the attached pictures. This will have a major impact on nearby residents.”

Big Box Retail–Why Are They a Problem?

Blue Line Big Box articleResidents of Boulder, Colorado, were dealing with the influx of Big Box retailers in 2011. This insightful article from former city planner Dom Nozzi talks about why the massive retailers are a bad idea for any community–citing harm to existing retail, increased dependence on cars, the dollar drain from the local economy, and increased traffic.


Challenges with Potential Costco Site in Pleasanton

Pleasanton Weekly logoColumnist and well-respected journalist Tim Hunt recently wrote about the proposed addition of Costco to the Johnson Drive :

“The very legitimate concern from a Pleasanton viewpoint is how traffic will be managed around the warehouse. The Danville store is tucked away on its southern border so San Ramon deals with all the traffic and Danville gets the tax revenue.

“Without major road improvements, the Pleasanton site is served by a two-lane frontage road that runs north from Stoneridge Drive and the freeway interchange around to I-580 and eventually the Hopyard interchange. By contrast, the Livermore store is served by two freeway interchanges that connect either to a two-lane frontage road or an arterial four-lane expressway.

“It’s hard to imagine there is space to widen Johnson Drive without removing the on-street parking along Johnson across from existing businesses.

“The potential traffic issues have been raised during City Council meetings already by Bill Wheeler, who owns Black Tie. The formal hearing process likely will start in February.”

Say No to More Traffic and Big Box Stores

Please JOIN with your neighbors, residents and merchants in SIGNING the PETITION demanding that the City Council say NO to rezoning the 40 acres along Johnson and Stoneridge Drives in to more high traffic generating commercial retail and big box stores like Walmart or Costco.

See the petition here.

Harms of Big-Box Retail

reprinted from
Costco site 300Big-box retailing refers to the massive “big-footprint,” “category-killer,” stores such Walmart, Target, Home Depot, Barnes & Noble, and Cabela’s that have reshaped America’s economic and physical landscape the past few decades. For the definitive analysis of the many ways in which big-box stores have harmed our cities, our environment and our entrepreneurial culture, read Stacy Mitchell’s Big-Box Swindle: The True Costs of Mega-Retailers and the  Fight for America’s Independent Businesses.

What characterizes “big-box” retail?

Sprawl experts cite a number of features that typify big-box stores. They:

  • Occupy more than 50,000 square feet of space (sometimes as much as 250,000).
  • Require large sales volumes, so they often use predatory marketing strategies to take sales away from existing retailers.
  • Rely on shoppers who arrive at the store by car, so they need large-capacity roads.
  • Include acres of parking and occupy a large footprint.
  • Create site development that neglects any community or pedestrian amenities.
  • Seek to dominate markets and provide no unique culture, products, or identity.

Big-box stores are icons of sprawl. Since they large footprints, they rarely choose urban infill locations and opt instead to locate in suburbs and exurbs, furthering the movement of economic activity away from the urban cores. With their massive parking lots and big-road access systems, they are often inaccessible or poorly accessible by public transportation.

Harm #1: Big-box stores undermine small businesses and entrepreneurialism

The business models of big-box chains are to dominate market share, growing mostly at the expense of existing competitors, many of them locally owned independent businesses. With their massive advertising budgets, ability to squeeze suppliers on wholesale prices, and use of devices such as “loss leaders” and end-cap specials (those catchy deals at the ends of aisles), the chains have the ability to undercut smaller retailers.

In towns and cities across America, big-box retailers have been the death knell for local businesses.

Harm #2: Big-box stores undermine retail wages

Retailing is notorious for its low wages, part-time hours, and lack of health insurance and pension benefits. The only exception are those grocery chains that are unionized, but big-box behemoth Walmart, by entering the grocery business with its Supercenters and aggressively fighting union organizing efforts, is now the top seller of food and a major source of downward pressure on grocery wages.

The same pattern is true even in retail segments where there are no unions. As studies by the Austin, Texas-based consulting firm Civic Economics have found, national retail (including restaurant) chains in general pay lower wages and benefits than do locally owned businesses. By that measure and others, it has found that the chains generate fewer ripple effects in local economies: they procure less, bank less, contribute less, and participate less.

Harm #3: Loss of open spaces and natural resources

When big-box retail stores locate in farmland, wetlands, or green space, they eliminate natural resources and open space. According to the American Farmland Trust, the United States loses 3,000 acres of productive farmland to sprawl every day. This is the equivalent of all the acreage of Delaware every year.

Harm #4: Loss of uniqueness of place

As big-box retailers spread across the country and wipe out local businesses in their wake, America becomes more homogeneous and the unique character of individual communities is lost. In 2004, the National Trust for Historic Preservation named the entire state of Vermont as one of eleven Most Endangered Historic Places because Wal-Mart had announced plans to open seven new 150,000+ square foot stores there, threatening the state’s revered architecture and small-town culture, as well as its entrepreneurial health and environmental standards.

Harm #5: Losses caused by main street and mall abandonment

Dead malls (a.k.a. “greyfields”) and abandoned big-box stores (or “ghostboxes”) litter America’s landscape. Our nation is awash in excess retail space. The National Trust for Historic Preservation estimates that we have 38 square feet of store space for every man, woman and child, many times the rates of other industrialized nations.

In almost every region, the plague of over-built retail is evident. The director of the National Trust’s Main Street Center once testified that cities with too much retail space suffer all kinds of hidden costs. When just one Main Street store, with two floors of 2,000 square feet, goes from being occupied and busy to being vacant, the total cost to the local economy is almost $250,000 a year, she reported. That includes losses in property taxes, wages, bank deposits and loans, rent, sales and profits.

Since vacant or underutilized properties usually get reassessed and pay much lower property taxes, dead malls mean big tax revenue drops. For example, Northridge Mall in Brown Deer, Wisconsin went from an assessed value of $107 million in 1990 to a greyfield sale value of $3.5 million in 2001. That lead to a staggering drop in property taxes. Check out for links and news.

Harm #6: Hidden costs in the form of public assistance to low-wage workers

When Wal-Mart and other poverty-wage retailers fail to provide their workers with a decent wage and full-time hours, many employees and their families qualify for safety-net help such as Medicaid, State Children’s Health Insurance Program, Earned Income Tax Credits, Section 8 housing assistance, low income energy assistance, and free or discounted school lunches. These programs cost taxpayers money.

Indeed, a 2004 report by Congressional staffers tallied all of these hidden costs; they estimated that each Wal-Mart store with 200 employees costs federal taxpayers $420,750 a year in safety-net costs. Multiply that by more than 4,000 stores Wal-Mart already has in the U.S.—and by many more it seeks to open every year and you get a hefty taxpayer tab.

To date, about half the states have disclosed the names of employers who hire the greatest number of workers that depend on taxpayer-funded healthcare programs. Good Jobs First has been keeping track of these disclosures as they materialize. Click here to see if your state is among those disclosing which companies have the most employees dependent upon taxpayer-backed healthcare.

Harm #7: Bricks and mortar economic development subsidiesFinally, despite the fact that big-box stores pay poorly, fail to provide most employees with full-time hours, and often cannibalize existing retail employers, they attract massive subsidies in the name of “economic development.” Good Jobs First’s 2004 report Shopping for Subsidies: How Wal-Mart Uses Taxpayer Money to Finance Its Never-Ending Growth found that Wal-Mart has received more than $1 billion in subsidies from local and state governments. That research, since updated at, now finds subsidies totaling more than $1.2 billion. In essence, taxpayers across the country are paying Wal-Mart to build new stores.

Big-box usually flunks the definition of “economic development”—and therefore should not get subsidies—because it packs such a lousy bang for the buck compared to almost any other economic activity. To measure the ripple effects of a new business, you look “upstream” to see how many supplier jobs the region would gain, and then you look “downstream” to see how many jobs would be created by the buying power of the people who work at the business. The upstream of a big-box store creates very few jobs for the local economy (i.e., Made in China), and the downstream ripple effects are terrible because retail jobs are overwhelmingly part-time and poverty-wage, with no health care.

That means most retail workers have very small disposable incomes: after paying for bare necessities, they have little left with which to stimulate the local economy. Building new retail space just moves sales and lousy jobs around. It doesn’t grow the economy.

We believe that there is only one justifiable time to subsidize retail: to help revitalize a truly depressed neighborhood that lacks basic retail needs such as food, prescriptions and clothing. In all other situations, subsidizing retail is a waste of money that could be better deployed creating better jobs and stronger ripple effects.

Impacts on traffic on Johnson Drive will be “significant and unavoidable”

The City of Pleasanton Planning Commission staff has created a draft Environmental Impact Report regarding the proposed rezoning and development of the Johnson Drive Economic Development Zone (JDEDZ) project. If you like reading huge, technical reports, you can see the entire document here.

Basically in the report summary, the staff says:

“The analysis in this SEIR indicates that development facilitated by the EDZ would generate air emissions that would result in a net increase of criteria pollutants which would conflict with implementation of the applicable air quality plan, and increased traffic which would affect levels of service for freeway ramps at merge/diverge areas within I-680. These impacts would be significant and unavoidable, even after incorporation of mitigation measures. As a result, issues related to air quality and transportation and traffic impacts are potential areas of controversy.”

In assessing the daily impacts to traffic on Johnson Drive, the staff reports:

“Excluding vehicle trip generation from existing uses within the EDZ area, full buildout would generate an estimated 12,160 weekday daily trips (without including pass-by and diverted trips), including 293 morning peak hour, and 743 evening peak hour trips. Saturday trip generation for full buildout is estimated to be 15,630 daily trips (without including pass-by and diverted trips), including 1,310 peak hour trips.”

Their mitigation plan is shown in the graphic above.

However, as astronomical as these increases seem, they may be much less than what actually will happen. In a study conducted in Oklahoma and Texas about traffic generation estimates of traffic around superstore developments, the researchers found that:

“Supercenters of 200,000 square feet or more generate an average of 42 percent more traffic than the rate listed in the Institute of Transportation Engineers Trip Generation manual. Traffic engineers, developers, and city officials use the figures in this manual to estimate the traffic impact of development projects. This study, which relies on traffic counts conducted at five supercenters in Oklahoma and Texas, indicates that the manual significantly underestimates the traffic generated by large supercenters…and that traffic analyses based on it are unreliable indicators of the actual traffic impact of a supercenter development.”

You can read the entire article here.

Another major area of concern is the intersection of Johnson Drive and Owens Drive, which would be a major egress to the proposed development area for those wishing to avoid the traffic on Stoneridge Drive. With the recent addition of a Chick-fil-a at that intersection, where In and Out Burger is already a major draw, driving in that area already is a major headache. The increased trips generated by those wanting to reach Costco could cause backups reaching all the way out to Hopyard Drive and I580.

The mitigation proposed by the Pleasanton Planning team?

Mitigation Measure 4.D-1b: Johnson Drive at Owens Drive (North) Intersection: Install a traffic signal at the Johnson Drive at Owens Drive (North) intersection.